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SWOT analysis - CADBURY Cadbury Plc Strengths Cadbury is the largest global confectionery supplier, with 9.9% of global securities manufacture share. High financial strength (Sales turnover 1997, £7971.4 million and 9.4%)[1] safe and sound manufacturing competence, established brand name and leader in innovation. accompaniment that it is totally foc utilize on chocolate, candy, chewing gum, unique commonwealth of consumer in these segments. Successfully grown by means of its erudition strategy. new-made-fashioned acquisitions, including Adams, 2003, enabled it to expand into important markets like the US market. Weaknesses The company is pendent on the confectionery and beverage market, whereas other competitors e.g. Nestle[2] have a much diverse product portfolio, where profits can be used to invest in other areas of the business and R&D. different competitors have greater international experience - Cadbury has traditionally been hefty in Europe. refreshful to the US, possible lack of accord of the new emerging markets compared to competitors[3]. Threats Worldwide - there is an increasingly demanding bell environment, oddly for energy, transport, packaging and sugar. Global supply chain in menial cost locations[4]. Competitive pressures from other branded suppliers (national and global).

aggressive fiscal value and promotion application by competitors - possible footing wars in developed markets. Social changes - Rising obesity and consumers neutering with calories counting. Nutrition and healthier lifestyles affecting demand for core Cadbury products.[5] Opportunities unfermented m! arkets. Significant opportunities exist to expand into the emerging markets of China, Russia, India, where populations are growing, consumer wealth is increasing and demand for confectionery products is increasing. The confectionery market is characterized by a high degree of merger and acquisition use in recent years. Opportunities exist to increase share through and through targeted acquisitions[6]....If you want to get a full essay, order it on our website: BestEssayCheap.com

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