Greggs PLC Marketing Objectives

Greggs PLC and its Current Marketing Objectives History Greggs was founded in the 1930s by rear Gregg as a family bakeshop business in Gosforth, Newcastle upon Tyne and is at present the UKs tip bakery retailer, with most serving 4 million customers a week and with railyard shops nationwide. They consecrate eighter divisions throughout the UK from Greggs of Scotland, to Greggs South-East with outlets down to southernmost coast of England. They have recently expanded their bakery into Continental Europe with the opening move of quaternary outlets in Belgium. aft(prenominal) John Greggs closing in 1964 his son, Ian, took over the counselling of the business. Under Ians leadership, the society embarked on an ambitious blowup plan, first in the northernmost East and then in another(prenominal) regions of the UK. Expansion out-of-door the brotherhood East was drive by the acquisition of local, open bakery chains and make on the same native principles of vast taste and great value. In 1972 Greggs moved into Scotland with the foot of Greggs of Rutherglen. Later that year Greggs establish Greggs of Yorkshire following the leveraging of Thurston in Leeds and in the same year, Greggs of the North West was founded after the purchase of Prices bakery chain based in Manchester.

By 1984 Greggs had 261 shops across these four divisions and made the decision to tout on the Stock Exchange. lower ahead growth over the side by side(p) 10 years came as a result of more(prenominal) shop openings in their formal divisions as well as further acquisitions in spic-and-span regions. Three acquisitio ns in lively succession saw the constituti! on of Greggs of the Midlands in 1984, Greggs of Treforest in 1985 and Greggs of Enfield in North London a year later. Over the years Greggs has evolved from a traditional juicy street baker into the leading UK specialist retailer of sandwiches, savouries and other bakery products for the takeaway feed market; these product categories instanter account for around dickens thirds of the groups number sales. Above all in that location is an...If you want to get a full essay, order it on our website: BestEssayCheap.com

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