Mars Strategy

MARS: Marketing Management Simulation Marketing strategy for Jimmy-Quest *Tar develop Segments*: For our marketing strategy we get out snap on 3 marketing instalments. They exit be the novitiate/Winner, Problem-Solver, and the authoritative lamer divides. Below is a brief description of separately plane section and how we plan to target them: Beginner/Winner program: By combining the founding father and winner segments we are creating a segment that represents 75% of our current gross sales. This program ordain seek to pass customers that want to hightail it a punt that is not withal challenging or overwhelming, but will still bring home the bacon an enjoyable experience and a psychological boost. The price hang back mustiness be set between the low to retard price range. It must be low enough to puff potential hot customers, but must be gamy enough because this segment tends to play the same spunky over and over. In rate to at tract new customers it will be imperative to signifi fundamenttly advertise, promote, and beam the support. Additionally, the best opportunity for sales will be in mass merchandise and game rental stores because they represent the roughly diverse consumer base. Problem-Solver Program: We will target the problem-solver segment one at a time because it represents a niche segment. As opposed to a beginner/winner gamer, the problem-solver is looking for a game that is very pore on the challenge dimension. The game must force the exploiter to maximize his/her skills problem-solving skills. The problem-solver is not provoke in the thrill dimension. another(prenominal) distinct characteristic of the problem-solver is that he/she will only play the game until it has been beaten, after that the game will be of slim use to the customer. Thus we can establish our brand obedience by making a very challenging game so the user does not easily beat it and pass onto a comp etitor’s fruit. The price tag for thi! s product will be middle range because this segment is use to paying market rate for video games, but...If you want to get a full essay, order it on our website: BestEssayCheap.com

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