Business Plan Essay Example | Topics and Well Written Essays - 4000 words

Business Plan - Essay Example ............................................page 4-5 5). BUSINESS AIMS..............................................................................................page 5 6). BUSINESS OBJECTIVES..............................................................................page 5-6 7). BUSINESS PRODUCTS AND SERVICE.......................................................page 6-7 8). MARKETING MIX............................................................................................page 7 9). BARRIERS TO ENTRY....................................................................................page 7-8 10). DEFINITION OF TARGET MARKET.........................................................page 8-9 11). BUSINESS ENVIRONMENT..........................................................................page 9-10 12). COMPETITOR ANALYSIS.............................................................................page 10-11 13). MARKETING PLAN.................................................... ....................................page 11-12 14). OPERATIONAL PLAN....................................................................................page 12-14 15). FINANCIAL PLANNING AND FORECASTS..............................................page 14-15 16). RISK MANAGEMENT.....................................................................................pag 15 17). HUMAN RESOURCE ISSUES........................................................................page 15-16 18). ... INTELLECTUAL PROPERTY MANAGEMENT†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦page 20 22). CONCLUSION†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...page 20-21 1). EXECUTIVE SUMMARY This business plan is designed to secure funding for my idea, which is basically a restaurant and cookery school in Leicester city and/or surrounding villages in the United Kingdom. It covers the following topics: the business idea, business vision, a mission statement, aims, objectives, the product or service, marketing mix, barriers to entry, a definition of target market, the business environment, competitor analysis, marketing plan, operational plan, financial planning and forecasts, risk management, human resource issues, design strategy, time management, potential five year development plan and intellectual property management. I am seeking money from pot ential investors, business advisors, and bank managers who will see this business plan. Therefore, in this business plan, the following key questions are addressed: 1). How much investment do I require?; 2). What percentage equity am I offering in return for the investment?; 3). How will the investors obtain a return on their investment?; 4). What is the potential financial exit strategy for the investors? The business plan provides the answer to all these relevant topics and questions. 2). THE BUSINESS IDEA The business idea of Extensively British restaurant and cookery school comes from its owner’s dream. It will be a 100 seat restaurant with a 20 seat lounge, and 2 rooms for instruction with a capacity for 30 students yearly. Its specialization is British cuisine with an Italian touch. The students will take classes from the cookery school, so the restaurant and cooking courses will be in the same place. It