Peak Experiences and Strategic IT Alignment At Vermont Teddy Bear Case Study

Peak Experiences and Strategic IT Alignment At Vermont Teddy Bear - Case Study ExampleThis research forget begin with the description of VTBs business model. Founded in 1981 by John Sortino, VTB has undergone several challenges including a bankruptcy threat in 1990, but still survived to add gift delivery services. The companys product line is composed of three major products Calyx Flowers categorized under gifts, Bears (posh dolls), and PajamaGrams in the apparel class. With these products, the company has been endeavor to obtain a share of a market often dominated by rivals. The companys customers make gift orders through web, mail, retail store, and shout out as the predominant channels. Each of the aforementioned channels is supported by its unique software. However, the company is considering using a single multifaceted software that result enable it to manage all orders from its clients and monitor the demand as a way of reducing redundancies in production or running out o f buy in during peak seasons. As the company is committed towards meeting the divergent tastes and preferences of its customers, it allows its customers to select ensigns and outfits from a list of alternatives. Their choices are incorporated into the process of designing the bears. To uphold its respect proposition, VTB produces purchases raw materials and fabrics from vendors from different locations. According to Austin, Nolan, and ODonnell (2012), the purchasing of raw materials from different vendors allows the manufacturer to use the best accessible quality and circumvent snags resulting from suppliers failures to uphold integrity.